Creating an online direct sales channel for selling insurance policies.
Scope of work and solution
Consulting in the area of digital / e-commerce / UX
Workshops with the customer
Lean UX Concept & Validation
Implemented a new competency for this customer – an inhouse e-commerce team
Opening an online sales channel. Selecting and focusing on products with high margins.
Deploying full analytics allowing for further development of the offer.
Thanks to the support from RST / Usability LAB, we have opened a new chapter in online sales. We have won e.g. the “Cyfrowy ubezpieczyciel roku 2018” award (Digital Insurer of the Year 2018); our new website has earned appreciation from Maciej Samcik from the “Subiektywnie o finansach” (“Subjectively about finances”) blog.