We appreciate Usability LAB for their professional approach and high project competence. We have learned a lot about our issues and received valuable marketing change recommendations.
The qualitative research of our previous website prior to its redesign gave us valuable knowledge about the changes in information architecture, navigation system, taxonomy, as well as the volume and substantive range of content that users need.
Usability LAB’s methods included, among others, card sorting tests and scenario tests performed on a group of respondents whose profiles aligned with our website’s users.
The usability audit performed by the Usability LAB team has helped us improve the shopping path on our website.
Thanks to the UX prototype we were able to re-organise the whole navigation setup of our new Patient Portal before introducing it. We could also approve all use paths in a way that’s understandable for product managers, sales specialists and marketing specialists. The Analysts and the IT team had a clear picture of how the final interface of our portal should work.
Thanks to the cooperation with Usability LAB our online shop has become more user-friendly. We now get more orders, and the average cart value has also increased.
Thanks to Usability LAB we were able to understand the strengths and weaknesses of our competitors. Our communications now use a simpler language — this has improved our audience’s response. Thanks to our new models we are now seeing an increase in the number of registered users compared to the previous version of our website we had designed ourselves.
We wanted to perform scenario-based research because we looked at our website statistics and we could see that some pages were visited less frequently.
We wanted to find out why and get some suggestions about changes, because we were thinking about redesigning our portal.
We chose Usability LAB in a tender. Our expectations about the quality and comprehensiveness of research results were a deciding factor.
The research scenario was custom made to align with our needs. This let us discover which components of our website’s UI could be organised in a better way. Furthermore, the use of eye tracking gave us access to insights that would have been out of our reach had we used different methods.
I highly recommend working with Usability LAB. We came to them with no knowledge of website usability research — all we knew is that we wanted to increase our website’s conversion rate.
We were advised on which methods to choose first: heuristic analysis and cognitive walkthrough were recommended. We then received a substantive report with a list of errors and suggestions on how to fix them.
I definitely recommend Usability LAB. They have a highly professional approach to usability. Before creating our first cinema’s website, they recommended user tests that were later performed on our competitors’ websites. This has proved extremely useful — we could learn from the mistakes of others, not our own missteps. These research findings let us further develop our website.